You’ve heard the expression, “It’s not the destination, it’s the journey.” It’s one of those things you think about for a minute and say “Yeah, it’s about the experience of getting somewhere in life, not about where you end up.” It’s one of those feel-good statements that takes a half truth and makes us think [...]
I had this great idea. I’m working on ways to promote my freelance business (obligatory link here), so it got me thinking about the basics of marketing.
So, I figured I’d write it down. Maybe it would help me focus. My great idea was to make it the 5Ws of marketing, like the 5Ws of journalism, [...]
The gurus who advocate an entrepreneurial lifestyle tell their disciples to beware the nay-sayers, those who try to tell you you’re crazy to leave a steady paycheck and strike out on your own. Often, the gurus say, it’s the ones closest to you who are most likely to be unsupportive.
I’ve been lucky. The only one [...]
There’s a popular rule of thumb that separates creative types from their more pedantic brethren. “Did you color inside the lines or outside the lines?”
If you color inside the lines, you’re a structured, follow-the-rules thinker. But, if you color outside the lines, you’re more creative, a free thinker, someone who doesn’t like to be constrained [...]
After reading my “Don’t wanna go to school” post, a friend suggested I write about how working freelance is like being home schooled.
She’s right. It is. Working solo is about doing something that interests you, learning from it and using it to create even more new experiences, ones you can hopefully make money from. Home [...]
I’ve been researching blogging for over a year now. Many use it as a way to make some side cash and, in some cases, as their main source of income. So, I’m blogging. But everything I’ve read tells me I’m doing it all wrong. Here’s what I mean.
1. No specific target audience. The gurus of [...]
