Archive for April, 2009

I had this great idea. I’m working on ways to promote my freelance business (obligatory link here), so it got me thinking about the basics of marketing. So, I figured I’d write it down. Maybe it would help me focus. My great idea was to make it the 5Ws of marketing, like the 5Ws of [...]

The gurus who advocate an entrepreneurial lifestyle tell their disciples to beware the nay-sayers, those who try to tell you you’re crazy to leave a steady paycheck and strike out on your own. Often, the gurus say, it’s the ones closest to you who are most likely to be unsupportive. I’ve been lucky. The only [...]